by Restaurant Roberto
Brand identity, packaging and e-commerce for a fine Italian and Mediterranean grocery in Geneva.
GILDA is the online grocery of a Geneva restaurant: small batch Italian specialities, plus its own label made to the restaurant's recipes. The brief was narrow, and every constraint pushed on the identity.
Trust was the whole problem, so the brand had to look like it had been making food for decades rather than launching a store. A bordeaux and cream palette, restrained typography and photography that treats each jar as a single product carried that across packaging and screen alike.
Stands on its own, independent of the restaurant.
A system covering the whole own-label range.
Bilingual Shopify build on a custom theme.
Recipes and articles feeding the catalogue.
A packaging system built on bordeaux and cream, applied across the own-label range and shot so every product sits in the same light. The photography doubles as the storefront's product imagery, so the shelf and the screen never drift apart.
A bilingual Shopify storefront covering the full catalogue, French and English on every surface, built for a Swiss-only delivery footprint and the expectations that come with it.
A custom theme built around the brand guidelines rather than bent out of a stock template, so the identity holds from the landing page through to checkout.
Recipes and articles integrated into the catalogue, giving the products a reason to be found and the brand a voice beyond the product page.
